Chapter 6 · The role of the media
Varför ska svensk public service nå människor i hela landet?
Why should Swedish public service reach people across the country?
Correct answer: To give everyone access to a varied range of programmes
The 2026–2033 remit requires access to varied programming for the whole population. Where someone lives should therefore not determine whom public service is for.
Key words
tillgång · access
Source: Regeringen: Public service-uppdragen 2026–2033 · Teknikneutralt uppdrag: hela befolkningen och mångsidigt utbud; komplettering PS 2 kap. 7 §
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Why this option does not fit
För att stärka ekonomin hos lokala nyhetstidningar
Support for local news media belongs to media support; public service reach concerns access to its programmes.
För att sprida ägandet mellan fler medieföretag
Ownership diversity and geographic access are different issues; nationwide reach does not itself change ownership.
För att öka försäljningen av digitala tv-abonnemang
The public service remit concerns access for the population, not sales of commercial TV packages.