Back to overviewChapter 6 · The role of the media
Vad kräver svensk lag av reklam i medier?
What does Swedish law require of advertising in the media?
- ✓Att det tydligt går att se att det är reklamThat it is clearly identifiable as advertising
- 2Att reklamen är godkänd av en myndighet i förvägThat the advertising is approved in advance by an authority
- 3Att reklamen bara handlar om svenska produkterThat the advertising concerns only Swedish products
- 4Att reklamen sänds på svenskaThat the advertising is broadcast in Swedish
Correct answer: That it is clearly identifiable as advertising
The Marketing Act requires advertising to be distinguishable from editorial content. This applies to paid collaborations by influencers too.
Source: Sverige i fokus · 6. Mediernas roll