Chapter 6 · The role of the media
Vad gäller för reklam i svenska public service-program år 2026?
What rule applies to advertising in Swedish public service programmes in 2026?
Correct answer: Advertisers’ commercials must not be part of the programme offering
In 2026, the Public Service Act prohibits advertising in programmes. Sponsorship is regulated separately and should not be confused with ordinary advertising.
Key words
reklam · advertising
Source: Riksdagen: Lag (2025:986) om public service · 2 kap. 6 § och 8 § 6
Last checked:
Why this option does not fit
Reklam tillåts i underhållning men inte i nyheter
The ban applies to public service programmes generally, not just news.
Reklam tillåts när ett företag sponsrar programmet
Sponsorship has separate rules and does not make ordinary advertising permissible.
Reklam tillåts mellan program men inte inne i dem
Placing advertising between programmes creates no exemption from the public service advertising ban.